The TeeGiveaways Blog
Notes from the people running, designing, and shipping giveaways.
Frameworks, fresh case studies, and the small details that turn a one-off promo into a growing audience.
How to Run a Giveaway That Actually Grows Your Audience
Most giveaways attract prize hunters and disappear. Here's how to design one that pulls in real fans and keeps them after the winner is picked.
Latest articles
The Anatomy of a T-Shirt Design That Fans Will Actually Wear
A logo on a blank tee is not a design. Here's what separates merch that lives in a drawer from merch that gets photographed.
Referral Loops 101: Turning One Entry Into Ten
A working referral loop is the cheapest growth channel that exists. Here's the math, the mechanics, and the mistakes to avoid.
From 0 to 5,000 Fans in 30 Days: A Skate Brand's Story
How a two-person skate label launched a single-tee giveaway, hit a 4.1 viral coefficient, and built a real mailing list in a month.
Picking Winners Fairly (and Making It a Moment)
Fair winner selection isn't just an ethics question. It's a marketing question. Here's how to do both at once.
Color, Type, and Vibe: Building a Merch Look That Travels
A consistent visual identity makes every drop feel like part of one story. Here's a working framework for getting there.
How to Run Your First Tee Giveaway in a Weekend
A practical Friday-to-Sunday plan for launching your first t-shirt giveaway: pick a prize, write the page, set up referrals and go live.
5 Giveaway Prize Ideas That Actually Get Entries
Not every prize pulls its weight. These five merch prizes consistently attract real fans, and here's how to set up each one.
From Design to Doorstep: How Print-on-Demand Fulfillment Works
What actually happens between a winner claiming a prize and a shirt arriving at their door, explained step by step.